SL$.™️

FROM THE FOUNDER

This brand didn’t start in a studio. It started in a truck. Built from a family of construction workers, nurses, truck drivers, plant workers — and a garbage truck driver who believed the grind deserved respect.

I come from workers.

My father was a construction worker — now retired — who helped build structures that will stand long after him. My mother is a Registered Nurse who has spent years caring for people in their hardest moments. My grandfather drove trucks for over 50 years, putting in long miles to provide for his family. My other grandfather started work at the age of 18 and worked in the Ford plant for more than Four decades, clocking in every day and building something bigger than himself.

Work wasn’t just a job in my family. It was identity.

While working as a garbage truck driver, sitting in the cabin before sunrise, watching the city wake up, one word kept coming to mind:

We.

And when I say we, I mean all of us. The ones who get up early. The ones who take the jobs some don’t want. The ones who get their hands dirty. Clothes dirty. Boots worn down. Back sore. But paycheck earned.

The world might overlook those jobs. But everything runs because of them.

Cities stay clean. Hospitals stay staffed. Lights stay on. Buildings get built. Deliveries get made.

That’s not dirty.

That’s money.

SMELL LIKE MONEY™️ was built for the backbone. For garbage truck drivers. For construction crews. For nurses and paramedics. For truck drivers, mechanics, warehouse workers, plant workers — and anyone who gets to it.